Aceros Inoxidables Olarra S.A. strengthens its commercial strategy to improve customer service.

Aceros Inoxidables Olarra S.A., a leading manufacturer of stainless steel long products based in Larrondo, has carried out a significant restructuring of its commercial strategy, with the aim of offering a more specialized service tailored to the needs of its customers within the Roda Steel Group.

Since January 2025, all commercial operations related to the sale of stainless steel long products, such as bars and wire rods, have been managed directly by Aceros Inoxidables Olarra or through its international subsidiaries. This restructuring enables closer integration between the factory and its subsidiaries, optimizing processes and enhancing customer service.

Through its subsidiaries located in various parts of the world, A. I. Olarra continues to strengthen its global presence. Ibero Stahl in Germany, Olarra Acciai Inossidabili in Italy, Olarra Aciers Inoxydables in France, Olarra UK in the United Kingdom, and Roda Specialty Steel in the United States not only benefit from direct support from the Aceros Inoxidables Olarra factory but also have their own warehouses. This structure allows them to offer fast, flexible, and customer-focused service to all types of consumers.

This renewed approach to distribution and commercialization will enable Aceros Inoxidables Olarra to expand its global reach, with a special emphasis on its MECAMAX brand. This distinctive name encompasses a range of high-speed machining stainless steels, recognized for their quality and efficiency across various industrial sectors.

With these new measures, Aceros Inoxidables Olarra S.A. strategically positions itself to continue offering innovative and high-quality solutions in the global stainless steel market.